Special Edition FoodNavigator: Food for kids – marketing, health, premiumisation

Many European children consume too much sugar and salt and not enough fruit, vegetables or fibre. The industry is under pressure to address these problems, but what is the recipe for a successful children’s drink, snack or meal?

Is health the key driver in children’s food?

Food manufacturers targeting children are under pressure to provide products that meet certain health standards – making health a major innovation driver. But does actual consumption reflect this?.. Read

EU Pledge vows to keep pace with kids‘ food marketing

Arla Foods‘ has become the latest food manufacturer to join the EU Pledge – an initiative that promotes responsible food marketing to children that already boasts Nestlé, Unilever, Mondelez, Mars and Coca-Cola among its members. But with the Danish dairy firm joining the ranks, is the voluntary commitment making as much of an impact as it set out to do back in 2007?.. Read

There’s an untapped opportunity in organic kids‘ food, says Mintel

European parents are consistently willing to pay more for organic, says Mintel. Yet while organic claims are common on baby food, they are less used on food and drink aimed at kids. Are manufacturers missing a trick?.. Read

Children’s breakfasts ’not as healthy‘ as parents think – Nestlé

New research from Nestlé Spain finds that parents are overestimating how healthy their children’s breakfasts are… Read

Little Dish on plans to ‚accelerate‘ growth in UK, expand to US

Toddler meals and snack supplier Little Dish has secured a capital injection that it believes will enable it to „accelerate“ its growth in the UK as well as expand overseas, with a planned launch in the US market… Read

Should Europe follow in UK footsteps with childhood obesity strategy?
As the UK’s childhood obesity strategy turned one last week, health campaigners lined up their critiques of the first 365 days. However, the government managed to sidestep any bad press by announcing an expansion of the plan’s focus (from sugar content to calorie counts) and funding for a new €5.4m (£5m) obesity research policy unit… Read

UK targets calories in next phase of childhood obesity plan

The UK has set its sights on foods with a high calorie count as it updates the country’s childhood obesity plan, which previously focused on sugar reduction… Read

Quelle: FoodNavigator

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